Online Presence An online presence not only helps to increase brand awareness, but also provides an opportunity to connect with customers and generate leads. Here are some tips for establishing an effective online presence as a small business: Create a professional website: A well-designed website is the cornerstone of a strong online presence. The website should be easy to navigate, visually appealing, and provide all necessary information about the business. …Read More

Digital Marketing Today digital marketing has become a critical aspect of running a small business. With the internet becoming the main source of information and entertainment, small businesses need to adapt to the changing times to stay relevant and competitive. In this article, we will discuss some effective digital marketing strategies for small businesses. Develop a Website In today’s digital world, a website is a must-have for any small business. …Read More

4Ps of Marketing There are many different marketing strategies that companies consider using, but not all can guarantee return on investment. When creating your plan, it is crucial to consider the 4Ps of marketing; product, price, place, and promotion, also known as the “marketing mix.” These 4 variables play a big role in writing an effective marketing plan that supports a company’s strategic and marketing goals. 1. Product This factor …Read More

5 Most Important Lender Considerations For A Business Loan The 5 Cs of credit is a system used by lenders to gauge the creditworthiness of potential borrowers and the more you know about it – the more credit you can get and the faster you can grow your business. The 5 C’s of credit are Capital, Capacity, Collateral, Conditions and Character. Each of the 5 Cs has its own value, …Read More

Revenue vs. Income The terms revenue and income may seem similar and are sometimes even used interchangeably, but they are entirely different, and tell a different story about the company. Revenue growth suggests an expanding business and in-demand product, but whether there is any financial gain for the business is determined by the income. Understanding the difference between revenue and income, and the picture they paint together about a company’s …Read More

Spring Cleaning for your Small Businesses Finances Spring represents growth and new beginnings. Spring cleaning for your business can be done in many different ways, but one that shouldn’t be forgotten are your finances. Here are 4 areas to look over when tidying up your business up for spring: Here are 4 tips regarding finance spring cleaning 1. Review your business expenses Keeping accurate records of your business expenses is …Read More

5 Tips to Building a Business Referral Program A referral program is a word-of-mouth marketing tactic that encourages customers to advocate on behalf of your brand. Rather than writing reviews online, or submitting customer feedback surveys, referral programs let customers share their brand experience with partners, colleagues, and friends and in return grow your customer base. Here are 5 tips regarding referrals 1. Build value first It may be tempting …Read More

5 Common Mistakes When Starting a Business 1. Failure to Make a Business Plan Making a business plan will help keep everyone on the same page and aim towards the same common goals. This is also a good way to check in and highlight on milestones with your team. 2. Inadequate Financial Preparation Many entrepreneurs neglect to count the costs or underestimate just how much capital is needed to get …Read More

Insuring your Equipment Running a small business comes with risks and unfortunately, accidents can happen that could impact your business in a negative way. One step to protect your business is to purchase property/equipment insurance. Here are a few things to know about equipment insurance. 1. Equipment insurance is a sound risk management strategy. You’ve invested a lot of money into your equipment and your business depends on your equipment …Read More

Ways to Protect Your Company’s Data A data breach can be a huge headache for any company to deal with. Unfortunately, small businesses can be the most unprepared for it. As a small business owner or employee there are plenty of smart steps to take in protecting your business from a data breach. Here are a few things to consider: Informed Employees Although outside hackers getting into your systems is …Read More