3 Ways You Can Properly Prepare Your Small Business for Success After COVID-19
For many small business owners during this time it has been difficult to create success due to the circumstances. With many uncertain factors amongst us all there is still fortunately ways we can prepare our business for the future.
1. Apply for Loans
The Small Business Administration (SBA) Disaster Relief Program (different from PPP) has made it possible for businesses to apply for low-interest loans to aid their financial difficulties and includes a $10,000 forgivable advance as long your business follows the guidelines. If you need to, you can take advantage of these and other programs to help ensure your business remains open after COVID-19.
2. Update your Marketing Strategy
Investigate your present correspondences to guarantee you’re passing on the correct message and setting your business in a place to prevail after COVID-19. You may have promoting materials that no longer make sense given the current financial and social climate.
Abstain from sending messages, posting via web-based networking media, or taking an interest in any advertising activity that may be insensitive. Keep your communication significant, concise and important but void terms that have become cliché like “Unprecedented and Uncertain” get creative about how you address the circumstance with your clients. Mention to them what you’re doing to be proactive.
3. Offer Online Experiences and Events
In case you’re not using the numerous accessible online devices, Now is the perfect time to begin. Patterns show that albeit retail shopping is down, clients are online like never before. So move the same number of your administrations online as you can to guarantee long haul accomplishment for your business after COVID-19.
Post via web-based networking media and show the world who you are as a brand. Get inventive with your Facebook and Instagram stories. Ensure you give a connect to your site.